Category: Members

Jul 27, 2009
Targeted Keywords Overview

Mark Attwood live at The British Library, giving an overview of keyword research and targeted keywords during Rachel Elnaugh’s Marketing Magicians conference

Continue Reading

Jul 13, 2009
Onpage SEO Checklist

Your meta description serves a dual purpose. This is the text which will appear in the google search results, and should be considered to be advertising copy. But it also needs to be keyword oriented.

Continue Reading

May 22, 2009
Optimising Websites With Eye Tracking

I’m a big fan of optimising websites for conversion – squeezing as much juice out of the lemon as possible by making changes to website elements based on user behaviour. I found this fascinating piece of research today based on 46 people being “eyetracked” for one hour whilst looking at mock news websites and real […]

Continue Reading

May 13, 2009
Outsourcing website design

I got this question from Mark after my webiner with Rachel Elnaugh last night. The email address supplied by the guy who asked the question didn’t work, so I’m putting it up here in the hope that Mark will read the answer! QUESTION: Name: Mark Enquiry: Hi, I was listening into your webinar last night. […]

Continue Reading