Reach Local has gone into administration, and I can’t help wondering why? Maybe it’s because they tried to sell digital marketing services as a commodity? Maybe it’s because they tried to use the same model for every type of local business? Maybe it’s because in the land of the blind the one-eyed man is king, […]
Category: Bad Marketing
I’ve got nothing against Smirnoff. In fact, I’ve propped up their share price over the years. But this advert on a bus shelter for their Cranberry and Lime product annoyed me the other day: Can you guess what it is that annoys me about it? It’s the hashtag. I’ve got no problem with twitter either: […]
I was pleased to find this brilliant video on YouTube this morning which agrees with the points I made in my recent blog about the anti-obesity advert by CocaCola, by creating instant satire by telling the truth about Coke. There are still good reasons to love the internet
QR (Quick Response) Codes have you seen them? They are a way of providing the end user with more information without the need for them to type in information and ideally used on leaflets/flyers (always use a trackable code then you can measure results) Business cards, magazines and actual products!
Time was, when I were a lad, that the only form of advertising you got inside a men’s loo (and apologies if this shocks any members of the opposite sex that were not privy to this information) were things like: “Sham 69!” “Thatcher Out!” and “Blowjobs? Meet Blowjob Bob here Fridays at 4.45pm” Most of […]
I’m not going to beat around the bush here: Coca Cola to me epitomizes everything that is wrong with the world. Their new advert, which purports to be “anti-obesity” can be seen here: